How are you priced compared to an offshore agency?

Our day rate is higher than an offshore shop. Total project cost often comes out comparable, because the in-house Seattle team needs fewer revisions, fewer escalations, and fewer rebuilds. Offshore is the right call when scope is rigid and quality is negotiable. We are the right call when the site has to do real work for years.

What is your average project size and timeline?

Most engagements land between $40k and $250k. Marketing site rebuilds typically run 8 to 14 weeks. Multi-faculty CMS platforms run 16 to 28 weeks. Pure rebrands with a small site can ship in 6 weeks. You get a fixed week-by-week plan and a fixed price after the first scoping call.

Do you offer fixed-bid or time-and-materials?

Both, and we have a strong opinion. Fixed-bid for defined scope (a website, a rebrand, a migration) is what most clients want, and what we recommend. Time-and-materials only makes sense for ongoing retainers, ambiguous discovery, or experimentation work where the unknowns outweigh the knowns. We will tell you which fits before you pick.

What happens if we are not happy with the design direction in week three?

We re-route. Every project includes a design checkpoint at the end of the discovery phase, before any code gets written. If the direction is wrong, we explore a second route on us. We do not bill rework that comes from us misreading the brief. We do bill rework that comes from a strategy change on your side, and we tell you in writing before any clock starts.

How do you handle change orders and scope creep?

Small changes inside the original spirit of the project (copy edits, minor layout tweaks, an extra component) are absorbed. Material additions (new templates, new integrations, new pages outside the IA we agreed on) get a written change order with a new fixed price before work starts. No surprise invoices.

Can we keep our existing host, domain, and brand guidelines?

Yes. We are platform-aware, not platform-jealous. If your hosting and brand work, we keep them. If hosting is the reason your site is slow, or your brand guidelines are out of date, we will say so and give you the option. Your call, made on facts.

Do you sign NDAs and master service agreements?

Yes. NDAs the same week. We have signed MSAs with universities, public companies, government bodies, and aerospace primes. Our legal team can turn standard procurement language inside two weeks. If your procurement process is more involved (security questionnaires, SOC, vendor onboarding), we have done it before.

What is your IP ownership policy on the final deliverable?

You own everything we make for you on launch and final payment. Code, design files, content, brand assets. We retain rights to our own internal frameworks and to publish anonymized case studies (with your permission). No license, no per-seat fees, no surprises later.

How do you handle support and bug fixes after launch?

Every launch ships with 30 days of free post-launch fixes for anything we shipped. After that, most clients move onto a monthly maintenance retainer (security patches, CMS updates, performance, content support). It is the default, not a sales pitch six months later when something breaks.

Will the team that pitches us be the team that ships?

Yes. The strategist, designer, and lead engineer in your sales call are the same people in your kickoff. We do not run a bait-and-switch where senior staff sells the work and junior staff ships it. If a teammate has to roll off (parental leave, vacation), we tell you in advance and walk in their replacement.

WHY DOODLEWEB

The agency you stop replacing.

Most agencies make money on the rebuild. We make money on the relationship. If you are evaluating three or four agencies right now, here is what separates us from the other shortlist.

Book a 30-min discovery call

Download capability deck

WHAT WE DO · WHY IT MATTERS

A full-service partner, measured in outcomes.

Strategy, design, engineering, AI, and managed services — each capability tied to a number your CFO will recognize. Click a pillar to see what it actually moves.

Capabilities

06 / tracks

doodleweb // outcome-engine

live

Track 01 · Outcome

Lift in qualified leads

+42%

Built to drive pipeline.

Conversion-led IA, sharper CTAs, and analytics wired in from day one — so strategy shows up in the CRM, not just the deck.

via

Strategy & Insights. Discovery, positioning, and roadmap work that aligns digital investment with measurable business outcomes — not deliverables.

Review our work

Or schedule a 30-minute consultation

Benchmarks across DoodleWeb engagements over the last 24 months. Your mileage will vary — we'll tell you honestly what to expect on the discovery call.

AEO / GEO

We don't just report AI visibility. We change the answer.

Monitoring tools show which AI answers name a competitor. DoodleWeb tracks the same prompts, writes and publishes the fix, and proves the lift.

Seven AI surfaces tracked

ChatGPT, Perplexity, Gemini, Claude, Microsoft Copilot, Google AI Overviews and Google AI Mode, checked against your real buyer questions.

We write and publish the fix

Answer pages, FAQ blocks and schema are drafted, approved by you and published to your CMS. Re-checked seven days later.

A baseline you sign

AI Visibility Score, citation rate and prompts won are recorded in writing before work starts. Every report is a delta.

Off-site work included

LinkedIn, Reddit, YouTube, directories and listings, so AI engines find you named in the places they trust.

One team, our own platform

Tracking, content, technical fixes and off-site work run on SiteSonar, by the same senior people who build your site.

Terms you can audit

90-day visibility guarantee with three published thresholds. Month to month after the first 90 days.

Compare

DoodleWeb vs the alternatives

Pick a tool or agency to compare head to head. Prices checked October 8, 2026.

Show differences only

Head-to-head comparison of Otterly.AI and DoodleWeb
Feature	Otterly.AI	DoodleWeb
Type	Tool	Agency + own platform
Surfaces tracked	4 core + add-ons	7
Writes the fix	No	Yes
Publishes to your CMS	No	Yes
Re-runs prompts after each publish	Trend only	Yes, day 7
LinkedIn, Reddit, YouTube execution	No	Yes
Written baseline	No	Yes
Published guarantee	No	90-day
Starting price	$25/mo (annual)	$599/mo agencies; $1,200/mo per business done-for-you; custom

Vendor prices from public pricing pages, October 8, 2026. See the full comparison

Proof

We ran it on our own site first

SiteSonar audit of doodleweb.io, measured at day 90. Visits and leads from GA4.

AI citation rate on tracked buyer queries

Day one0%

Day 9060%

AI readiness score (349 pages)

Day one30/100

Day 9081/100

DoodleWeb self-audit before and after results
Metric	Day one	Day 90
AI citation rate on tracked buyer queries	0%	60%
AI readiness score (349 pages scored)	30 / 100	81 / 100
Competitors cited where we were not	12	Gap tracked weekly
Citation-ready fixes written and queued	0	6
GTM Score (AI 65 · Trust 76 · Targeting 79)	Not measured	73
ChatGPT visits / leads to doodleweb.io (GA4, 84 days)	Not tracked	246 visits, 19 leads

Made our identity unmistakable

One canonical name, address and profile set on every page and directory, with sameAs links to our real profiles.

Answered the question first

Key pages rewritten so the buyer's question is answered in the first two lines, backed by FAQ blocks and structured data.

Closed the leaks

Resolved the www vs non-www split that was dividing authority across two versions of the same site.

Read the full AI visibility case study

THE NUMBERS

Receipts, not promises.

Clients shipped since 2019

Lighthouse on every project

AODA compliance on higher-ed builds

0+ mo

Average client tenure

Earned-tier partner certifications

THE PROOF

Six engagements that tell the whole story.

A mix of high-stakes industries, performance turnarounds, and long client relationships. Every one of them shipped on time, in scope, and on brand.

Aerospace & Defense

Ursa Major

A complete website redesign for a leader in advanced aerospace propulsion. Built on WordPress for credibility with defense and government stakeholders.

Education

George Brown College

AODA and WCAG 2.2 AA accessibility audit and remediation across a Drupal 10 multi-faculty CMS serving 30,000+ students and 100+ editors.

Education

University of Toronto

A Drupal engagement for one of Canada's top research universities. Multi-faculty governance, AODA compliance, editorial scale.

eCommerce

Wildflower Hemp Co

A THCa retailer banned from every ad platform. Shopify Plus rebuild, AI search visibility, and email: +22% weekly revenue in two weeks.

Technology & SaaS

Amplify AI

A bold Webflow build for an AI SaaS startup. Outcome-led positioning, custom illustration, and a demo flow that books meetings without a sales call.

Legal

LOAR PLLC

A WordPress + WooCommerce build for a boutique law firm. New identity, new voice, new lead flow.

See all case studies

WHAT CLIENTS ASK BEFORE THEY SIGN

The questions that come up on every shortlist call.

WHEN NOT TO HIRE US

Three reasons to call someone else.

The honest disqualifiers. We would rather you find this page than find out three months in.

We are not the cheapest.

If price is the only criterion, we are not the right fit. There are agencies who will quote you far less. The site they ship will look like it.

We will not take projects we cannot ship well.

If your timeline or scope is impossible, we will tell you and refer you to someone who will say yes anyway. We would rather lose a deal than ship something we are not proud of.

We are not a body shop.

We will not just code what your in-house design team hands us if the strategy underneath is wrong. If you want a vendor, hire a vendor. If you want a partner, that is what we do.

no pitch deck